Support since 2009 by:
Distribution area of the campaigns: Austria
Initial situation
If you are looking for trendy fashion, you will find it at Kleider Bauer. In 25 stores throughout Austria, the fashion temple outfits women, men and children with stylish clothing and attracts customers to its stores with attractive offers.
Strategy
With so many radio spots running throughout the day, it’s important to stand out: not only with interesting offers and promotions, but also an attention-grabbing, themed hook. REICHLUNDPARTNER also relied on well-known dubbing voices from film and television.
Implementation
During the campaign periods of Kleider Bauer, REICHLUNDPARTNER was allowed to produce one radio program per week. The advertising agency took over the texting and the recording in the sound studio.
Window Day Action, 25”
X-Mas special sale, 25”
Fashion Week, 25”
Action Shootingstar, 25”
New brands, 25”
