50 years experience
Support since 2000 by:
Campaign type: Central Europe
Initial situation
Today, the Dr. Böhm brand is a leader in the over-the-counter segment. The quality and effect of the health products are paramount. Dr. Böhm, that’s 50 years of experience as a competent health expert.
Dr. Böhm guarantees high quality and the best formulations according to the latest nutritional science findings, and distribution is exclusively through pharmacies.
Strategy
REICHLUNDPARTNER developed a common, strong brand umbrella for Dr. Böhm’s broad product range.
The individual products – over-the-counter medicines and dietary supplements with a focus on herbal preparations – are promoted under this overarching brand identity.
Implementation
The newly designed brand presence ranges from a uniform packaging design, to the general print layout, to a comprehensive radio concept including a Dr. Böhm jingle.
In addition to numerous radio commercials, there are also more powerful TV commercials for the “Dr. Böhm” for use.
Dr. Böhm radio spot
