Support since 2000 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Media
  • REICHLUNDPARTNER Digital

Campaign type: Central Europe

Initial situation

Leading in the over-the-counter segment

Today, the Dr. Böhm brand is a leader in the over-the-counter segment. The quality and effect of the health products are paramount. Dr. Böhm, that’s 50 years of experience as a competent health expert.

Dr. Böhm guarantees high quality and the best formulations according to the latest nutritional science findings, and distribution is exclusively through pharmacies.

Strategy

Strong brand umbrella

REICHLUNDPARTNER developed a common, strong brand umbrella for Dr. Böhm’s broad product range.

The individual products – over-the-counter medicines and dietary supplements with a focus on herbal preparations – are promoted under this overarching brand identity.

Implementation

Brand identity new

The newly designed brand presence ranges from a uniform packaging design, to the general print layout, to a comprehensive radio concept including a Dr. Böhm jingle.

In addition to numerous radio commercials, there are also more powerful TV commercials for the “Dr. Böhm” for use.

Dr. Böhm radio spot