Support since 2021 by:
Distribution area of the campaign: International
With the German Brand Award, the German Brand Institute Foundation presents a unique award for outstanding brand management – it is one of the largest marketing prizes. Among around 1200 entries from 19 countries, our campaign “WE’VE GOT THIS COVERED” was awarded for “Excellence in Brand Strategy and Creation”, which we are very pleased about together with our customer Constantia Flexibles.
Constantia Flexibles is an international manufacturer of packaging solutions. In 2018, we were privileged to position the company in the pharmaceutical sector with our “LET’S SAVE LIVES TODAY” campaign. Now the task was to create an equally strong B2B brand for the consumer sector.
The Consumer segment comprises an enormous variety of products as well as sustainable solutions. This is highly appreciated by customers, as is Constantia Flexibles’ reliability and expertise. This led us to the multi-layered claim that reflects Constantia Flexibles’ internal doer mentality:
WE’VE GOT THIS COVERED.
Of course it also refers to the fact that Constantia Flexibles has its customers’ backs and literally covers many topics and products.
The campaign is characterised by an individual visual language: The subjects show different products, such as a yogurt or coffee beans. The appropriate type of packaging in the form of an illustration is superimposed on the real image in each case. The part of the packaging that comes from Constantia Flexibles is red (or green in the case of environmentally friendly packaging). In addition to the campaign, brand booklet, manifest video and brand guidelines were created. Thomas Schulz, VP Marketing and Communication at Constantia Flexibles, provides a short video statement on the brand launch.