Support since 2013 by:

• REICHLUNDPARTNER Public Relations

Distribution area: Austria

Initial situation

A sounding name.

Canon is one of the leading providers of innovative imaging, printing and document management solutions worldwide and in Austria.

Strategy

Comprehensive support.

REICHLUNDPARTNER Public Relations supports the company itself and the launch of its products in the B2B and B2C sectors through regular contact with the relevant media and journalists, the organization and support of events, and the organization of interviews.

Implementation

A range of measures.

The following specific measures were implemented as part of the PR strategy:

• Press releases
• Press trips
• Maintaining contact with relevant journalists
• Journalist Events
• Interviews
• Press meetings
• Accompaniment of events