Support since 2017 by:
Distribution area of the campaign: CEE
Many people are not aware that the consequences of type 2 diabetes include a significantly increased cardiovascular risk. Therefore, patients should be advised to think about their heart.
In order to minimize wastage, the aim was to choose an image that would immediately catch the eye of every (type 2) diabetic. This visual eye-catcher was found in the classic situation of a blood glucose measurement.
By transforming the drop of blood on the fingertip into a heart shape and combining it with an informative headline, we address the target group precisely and in a very emotional way.
Ads, banners, a 30-second TV spot, as well as brochures, posters and roll-ups were designed for the campaign. Together with the association CARE 4 YOUR HEART, the website diabetesherz.at was also developed, which provides information on the topic of diabetes and secondary diseases and is continuously expanded with current relevant articles.