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Distribution area: national
BETTEN REITER is the Austrian home textiles specialist. Since 1953, the family business has been the first address when it comes to trendy living and healthy sleeping. Highly trained employees are on duty for customers in 18 branches every day.
The PR agency had the task of communicating the company’s values and motives in a long-term and media-effective manner. Above all, the topic of sustainability and fair trade is part of BETTEN REITER’s DNA and should be emphasized.
You can claim things quickly. We want to show it to journalists up close. Through a variety of measures, we invited the national media to Betten Reiter to let the company speak for itself. Whether at the opening press conference of the latest flagship store or during the tour of the in-house manufactory, the media response was great and the communication content was well received.