Support since 2014 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Media

Distribution area of the campaign: Austria

Initial situation

You can rely on BAUHAUS

Service is a top priority at BAUHAUS. Highly trained consultants are on hand to assist home builders and garden owners with projects large and small. Because when it has to be good, BAUHAUS is the reliable partner!

Strategy

Catches the eye & catches the ear

Whether you’re a home builder, renovator, or remodeler – when it comes to home ownership, only the best is good enough. We communicated this in the fall of 2020 with a poster campaign and throughout 2021 with high-impact radio spots. This is also the case with our current BAUHAUS radio campaign “What you do is your business”.

Implementation

The 2021 radio campaign

What BAUHAUS customers do around the house and garden is, of course, up to them. To make it really perfect, that’s up to BAUHAUS! The new radio spots play with this idea. In addition to the basic spots “Garden” and “Crafts”, REICHLUNDPARTNER designed several reminders that focus on special services. Great thing, we think!

 

HF spot crafts 25”

HF spot garden 23”