Support since 2014 by:
Distribution area of the campaign: Austria
Initial situation
Service is a top priority at BAUHAUS. Highly trained consultants are on hand to assist home builders and garden owners with projects large and small. Because when it has to be good, BAUHAUS is the reliable partner!
Strategy
Whether you’re a home builder, renovator, or remodeler – when it comes to home ownership, only the best is good enough. We communicated this in the fall of 2020 with a poster campaign and throughout 2021 with high-impact radio spots. This is also the case with our current BAUHAUS radio campaign “What you do is your business”.
Implementation
What BAUHAUS customers do around the house and garden is, of course, up to them. To make it really perfect, that’s up to BAUHAUS! The new radio spots play with this idea. In addition to the basic spots “Garden” and “Crafts”, REICHLUNDPARTNER designed several reminders that focus on special services. Great thing, we think!
HF spot crafts 25”
HF spot garden 23”