Support since 2021 by
Distribution area of the campaign: Austria
Initial situation
The AUSZEIT Health Center St. Lambrecht stands for a relaxing stay in the hilly landscape of the Zirbitzkogel-Grebenzen Nature Park in Styria. The offer ranges from short preventive programs to “Mental Wellness Weeks” and psychiatric rehabilitation – under the motto “Health needs foresight”. The hotel complex was taken over and expanded by the Upper Austrian Hochreiter Group in 2020. With the VORTUNA in Bad Leonfelden and the AM KOGL in St. Georgen im Attergau, the group already runs two renowned houses in the health and rehabilitation sector. After the new takeover, the task was to develop an activating communication concept for AUSZEIT.
Strategy & Implementation
Building on the previous appearance of the AUSZEIT health center, REICHLUNDPARTNER has developed a campaign that makes it clear at a glance what we all need: namely, to switch off in time and take some time out. The central symbol for this is the typical switch-off button, as known from electronic devices. With this we show: Everyone can switch off.
The switch-off button runs like a thread through AUSZEIT’s communication – from TV commercials to print and online. REICHLUNDPARTNER Media is responsible for the media strategy. The TV spot will be widely distributed on air in a 20-second and a 15-second version in November 2021 and January 2022. In this sense: “Arrive and switch off. Take a deep breath and switch off. For the sake of your health, switch off before you run out of energy.”
