Pick your walking shoe!

Original poster campaign for the INTERSPORT Hiking Days

INTERSPORT invites you to a hiking day on a total of four Sundays in August & September. In order to draw attention to this, the company developed an idea together with EPAMEDIA and REICHLUNDPARTNER-Media: Hiking boots to take home

INTERSPORT posters can be found at various locations throughout Austria, drawing attention to Hiking Day. However, some of them have an added value: real hiking boots to take with you for the fastest hiking fans. "With a wink of the eye and real originality, we want to grab consumers directly by the emotions and get them excited about INTERSPORT Hiking Day. We discover the most beautiful hiking regions of Austria together with the customers, many celebrities and make our product world explainable", reports Ralph Hofmann, Head of Marketing INTERSPORT Austria. EPAMEDIA's comprehensive outdoor advertising network can be used - the original campaign will be made accessible to the masses on a total of 343 advertising spaces on billboards, city and poster lights as well as big boards at highly frequented locations in Lower and Upper Austria, Carinthia, Tyrol and Vorarlberg.

Billboard "Pick your walking shoe!" 

INTERSPORT Hiking Days

INTERSPORT picks up on the enthusiasm for hiking, the mountains and nature and sets special and unique offers. After the Schneeberg/NÖ and Hinterstoder/Upper Austria on the past Sundays, two further hiking areas will be explored during the INTERSPORT Hiking Days on the next two Sundays: on 26.8. the Serles/T and on 2.9. the Dobratsch/K. Together with Tom Wa- lek, Gerlinde Kaltenbrunner, Harry Prünster or Andi Goldberger, nature and hiking enthusiasts from Austria can climb peaks together and take part in the exciting supporting program. "The love of nature, exercise and exploring beautiful landscapes is simply a joy and that's what we want to experience together on the INTERSPORT Hiking Day," says Ralph Hof- mann, looking forward to the days on the mountain.

More info about the hiking day on:   http://www.intersport.at/wandertag