The RUP Ad Academy recommends

Literature on the topic
Marketing

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Thinking through the ceiling

Hey, Whipple, Squeeze This

Architecture Berlin

The Designful Company

Cologne accents on media design

Advertising in transition

Creative Strategy in Advertising

How Customers Think

SPICK LETTEL

Graphic

Asian Creatives

Packaging practice book

Learning from successful designers

A technique for producing IDEAS

SignsBook – Setting signs in communication

The Edison principle

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