The RUP Ad Academy recommends

Literature on the topic
Marketing

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Marketing Dynamics

Bottom-up marketing

Brand Portfolio Strategy

The New Positioning

Marketing Communications

Strategic brand management through neuromarketing

Strategic Brand Management

Successful brand differentiation

Marketing Communications

Identity-based brand management

What do markers do?

Competitive Positioning

Brand power

Positioning (marketing)

Advertising and Promotion – An integrated Marketing Communications Perspective

My brand

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