The RUP Ad Academy recommends

Literature on the topic
Marketing

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The aura of value: Products are created in companies, values in the mind.

How design works: Psychological principles of successful design

Learning Responsive Web Design

Devilishly good web design

Successful web texts

Copywriting for the Internet

Social Media Manager: The handbook for training and career

Social media marketing in B2B

Social media and brand community marketing

Social media for companies

Planning process for brand communication in Web 2.0 and social media

Social Media Relations

Designing emotion: Methodology and strategy for designers

Tell me! How to convince with storytelling

Facebook Ads: Advertising among friends

The economy of happiness

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