Since October last year, the umbrella brand's new TV commercial with the motto "Einfach mei Zeit zum Aufladen" has been on air throughout Austria.

Now the campaign is being expanded with radio spots for the non-alcoholic product line.

Acoustically staged to attract attention, these transport the listener into nature and convey at first hand the liberating and invigorating feeling after physical activity - crowned by the reward of an Edelweiss Alkoholfrei. The abinder " Einfach mei ' Geschmack", which aims at the full-bodied aroma despite the lack of alcohol, perfectly rounds off the new radio line.

Here are the radio spots, just the way we like them!