With Firefox 39, Mozilla Corporation introduces so-called Suggested Tiles. In the future, the user of the open-source browser will be suggested websites that should match those he has already visited. As Darren Herman, Vice President of Content Services, writes in the Mozilla blog, the new offer will be launched the week after next for users from the USA. At launch, only Mozilla pages are also presented in the tiles. For example, someone who visited gadget blogs could have a Firefox OS website suggested.

In the fall, Mozilla introduced advertising spaces called Directory Tiles in Firefox. The advertisement appears when you start the browser for the first time or after you delete the history. Otherwise, frequently visited websites can be found in the tiles.

Do not see advertising tiles

Mozilla evaluates user behavior, such as clicks on the advertisement, anonymously. The first advertising customers included the travel portal booking.com and the drugstore chain CVS Health. If you do not want to see purchased tiles, you can set this up in the settings: To do so, click on the gear icon in the upper right corner and select "Empty".

The now launched Suggested Tiles are therefore a logical further development. By the way, you can also deactivate it with two clicks. Mozilla thus tries to open up new sources of revenue on the one hand, and to preserve the privacy of the users on the other: No personally identifiable data is collected and shared with third parties. For advertisers, Suggested Tiles could be a remedy for ad blockers like AdBlock Plus that hide ads on websites. The fact that Mozilla needs new sources of revenue is also due to the fact that in 2014, after ten years, the deal with Google expired, which set the search engine by default in Firefox and provided the bulk of the revenue. Yahoo has been Mozilla's partner since then, but doesn't pay as much as the market-leading search engine maker.

Google also no longer needs Mozilla, because its own browser Chrome has long since outstripped Firefox on the desktop, as analyses by the market research company Net Applications show, for example.

Firefox never played a big role on mobile devices. Mozilla had once even decided against a version for iOS, because browsers for Apple's operating system are not allowed to use their own rendering engine, so they are limited to the browser technology offered by the iPhone manufacturer. However, Mozilla made a U-turn at the end of 2014 and announced Firefox for iOS. You have to go where the users are, they said. As the developers now revealed, a beta version of the surfing program for iOS will be made available for download soon.

SOURCE: https://www.reichlundpartner.com/Blog/Blog/Blog/Mozillas-neue-Einnahmequelle