Holistic communication for a networked world

The PR industry is constantly changing – and 2025 will be no exception. Technologies are developing rapidly, media landscapes are changing and the expectations of target groups are rising. REICHLUNDPARTNER PR, one of Austria’s leading PR agencies, shows how companies can meet these challenges and tackle them with holistic communication. As a unit of one of the most powerful agency groups in Austria, the agency can cover all areas of analog, digital, social and personal communication “under one roof”.

The hybrid approach: analog meets digital

One of the key developments in 2025 is the increasing fusion of analog and digital communication channels. While digital media remain indispensable due to their speed and reach, analog formats such as events, print media and face-to-face meetings are experiencing a renaissance. “They create authenticity and trust – aspects that are often neglected in the digital age,” explains Daniela Strasser, Managing Director of REICHLUNDPARTNER PR.

REICHLUNDPARTNER PR pursues a hybrid approach that combines both worlds. Whether it’s combining a social media campaign with attention-grabbing PR events or preparing innovative content for traditional media and simultaneously for TikTok, Instagram and LinkedIn – the agency thinks in a strategically networked way. One example of this is the successful campaign for Intersport or Klipp, which perfectly combined traditional press relations and modern influencer strategies.

Crisis communication as a key competence

Another important trend is the increasing importance of crisis communication. The complexity of the digital world has led to crises developing faster and becoming more dynamic. Companies must be able to react quickly and confidently in order to protect their reputation.

“We have built up extensive expertise in this area over the years. Projects with Foodora and Kremsmüller have shown how important it is to have clear processes and strategies in crisis communication. From preparation through risk analyses and scenario planning to rapid response in an emergency, we are at our clients’ side 24/7 – with a well-coordinated team that is prepared for both media inquiries and the dynamics of social networks,” says Michael Obermeyr, Managing Director of REICHLUNDPARTNER.

Storytelling: emotional and data-based

In 2025, the trend towards data-based storytelling will also continue. With the help of data analysis, target group preferences and media behavior can be precisely recorded. These insights form the basis for creative and emotional stories that have an authentic impact and are remembered for a long time.

The collaboration with Resch&Frisch is an example of how REICHLUNDPARTNER PR implements data-based storytelling. The campaign combined historical elements of the brand with modern consumer trends to create an emotional connection with the target group.