How can galloping bulls and trading superheroes be topped?
With the power of music! In its latest TV commercial, DADAT Bank relies on a catchy jingle with real earworm potential, produced by studio e. A concise text that gets to the heart of the brand message, combined with a unique sound – the result is a commercial that not only stands out in the commercial break, but is also memorable.
DADAT Bank has already made a name for itself with creative and unconventional advertising subjects. The challenge for the new commercial was therefore clearly defined: Generate attention, increase recognition value and convey the brand message unmistakably. An appealing challenge that REICHLUNDPARTNER mastered impressively with the new campaign.
But DADAT Bank is not only causing a stir on TV. The brand is also highly visible in the middle of Linz’s city traffic. With a strikingly branded streetcar, we bring the DADAT Bank message directly into people’s everyday lives.
REICHLUNDPARTNER Media is once again responsible for the perfect media mix. The new TV commercial and other exciting insights into the campaign can be found on the REICHLUNDPARTNER website.
Agency brief introduction
Since its founding in 1988, the REICHLUNDPARTNER agency group has evolved into one of Austria’s leading communications agencies. With a comprehensive range of services and highly specialized, independently managed units, we offer innovative, holistic solutions across all areas of analog, digital, and social marketing communication.
