Recently, the highly anticipated new enhanced text ads have become available in Google AdWords. What has changed & what are our recommendations?

Here is a brief summary of the most important changes:

1. Two (30 characters each) instead of only one display title field (25 characters)
2. One text line (80 characters) instead of two text lines (35 characters each)
3. The displayed URL corresponds to the final URL, two new optional path fields for the displayed URL
4. Automatically mobile optimized as well as ad preview for cell phone

There is a lot to do now until the national holiday.

From now on, new ads should only be created as extended text ads, as these will become the standard model in October and will also be more successful than the old standard text ads due to their greater visibility.

In summary, the enhanced text ads offer more characters for ad design and are also automatically optimized for mobile devices.

We will be happy to advise you and also bring your ads up to date. We look forward to receiving your inquiry at rainer.scharinger@reichlundpartner.com.