German Brand Award for Constantia Flexibles

 

 

 

REICHLUNDPARTNER wins gold.
After the German Design Award 2019, REICHLUNDPARTNER now also won gold at the German Brand Award 2020 with the brand strategy for Constantia Flexibles Pharma as well as its successful implementation.
Constantia Flexibles Pharma is a specialist in flexible packaging solutions for the pharmaceutical industry. Together with its customers, the company saves millions of lives worldwide.

To bring the brand essence to life communicatively, we first translated it with the claim "Let's save lives today" and charged it with a fresh design that we applied consistently across all brand touchpoints: From the Brand Book, which contains life-saving utensils, to first aid posters, videos and demonstrations at the launch event in Malta, to the branding of the company headquarters and a production site near Vienna.

The coherent implementation of the brand strategy, including the emotional claim and the brand book, was worth gold to the jury of the German Brand Award. The latter especially because it "makes the brand tangible, conveys the brand values both internally to the employees and externally, and positions the company in a clear and differentiating way." The entire agency is delighted with this success.

 

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