What does the future hold?
The :future|institute gives us the title "100 Top Trends. The most important driving forces for the coming change".

The foreseeable changes in all areas relevant to human beings will be examined: How will faith and spirituality develop? How important will the lifestyle aspect be to us in the future? What will the family of the future look like? How is our interaction with the media, with communication itself, changing?

In the first part of our three-part AdTalk, we have summarized the most important facts from the following areas for you:

1.   New Values | Faith | Spirituality
2.   Society | Family | Lifeworlds
3.   Work | Education | Knowledge

The only constant is change   

The world is changing and the :zukunfts|institut "translates" the first signs of change for us under the title "100 Top Trends. The most important driving forces for the coming change".

Last time we already presented you the spiritual trends, the expected social changes and educational trends. This time you will find answers to the questions: How will the markets develop in the future? Is the logic of the "three worlds" definitely over? Was target group marketing yesterday? What is the new definition of health? And what is Medical Wellness?

In the second part of our three-part AdTalk, read about the most important developments in the areas:

4.   Economics | Management | Business
5.   Consumption | Markets | New Needs
6.   Health | Psychology | Medicine

Future trends
Phanta rhei, everything flows
 
Not all changes come as abruptly as we think. Take a look into the future with us and the :zukunfts|institut.

How "green" will our future be? Are we bringing nature and technology together? How are customer engagement opportunities changing? How can we make relocalization marketing work best for us? And what will the product design of tomorrow look like?
Learn all about the trends in the areas in the last part of our three-part AdTalk:

7.   Ethics | Social | Sustainability
8.   Media | Communication | Marketing
9.   Design | Aesthetics | Lifestyle

 

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