The use of smartphones and the mobile Internet is currently of great social interest.
Where does private and professional use begin and end, how much accessibility is expected, how much time do I spend using digital media, and how much "online" is good for me?
Compliance with personal rights and data protection, for example, is also important. when transferring data between different, interlinked online services are important issues that take on a new component with the use of mobile devices. With smartphones almost completely available to twelve- to 19-year-olds, young people and those responsible for their education are also facing similar questions. Young people also need to consider the importance they attach to media use in everyday life, how and when they want to use a smartphone, and where it may also be a nuisance. The de facto monopolization of Internet communication by a few providers also leaves hardly any choice of services; without the decision to disclose data, it is hardly possible to use services that are attractive to the masses.
In order to be able to understand the media world of young people under the prerequisite of the now obligatory "always on," it is first necessary from the adult's point of view to grasp what young people do on the Internet in the first place and which of the many usage options are relevant for young people in everyday life. Mobile Internet use, which enables access to online offerings almost anywhere and at any time, opens up a wide range of new usage scenarios.
The extent to which this expanded offering will affect the use and importance of other media and how, against this backdrop, for example, the media will change. information behavior in various areas of interest are the questions addressed in the current JIM study 2015. The JIM study has been shedding light on the media use of young people between the ages of twelve and 19 in Germany every year since 1998. As a baseline study, the entire media spectrum of radio, television, Internet, digital games, smartphones and books is mapped here, at least with the most important key figures such as frequency and duration as well as aspects of content. In order to maintain continuity and comparability between the various surveys in the study series, each of which is based on a new sample, the JIM Study contains a constant section with basic questions on media ownership and leisure behavior as well as specific patterns of use by young people of the various media. Questions about attitudes and evaluations such as. the importance of the media or their credibility are regularly repeated at longer intervals.
One focus in 2015 is interest in various topics and the information channels preferred for this purpose. Other aspects include the use of moving image offerings on the various platforms and thus the relevance of linear and non-linear offerings for the "smartphone generation".
Page 4 Medienpädagogischer Forschungsverbund Südwest / JIM-Studie 2015 For this edition of the study series, a sample of 1,200 young people between the ages of twelve and 19 were interviewed by telephone (CATI) throughout Germany between May 26 and June 28, 2015. Fieldwork and data checking were carried out by the GfK Enigma Institute in Wiesbaden. The survey therefore provides a representative picture of the approximately 6.34 million German-speaking young people. Deviations from the target structure were compensated for by iterative weighting according to the characteristics: "Gender x Age Total" and "Federal State" based on the data from the Federal Statistical Office (as of December 31, 2013).
The JIM study series is published by the Medienpädagogische Forschungsverbund Südwest (mpfs), jointly supported by
- of the Landesanstalt für Kommunikation Baden-Württemberg (LFK) and
- of the Rhineland-Palatinate State Agency for Media and Communication (LMK)
in cooperation with
- of SWR Media Research
in collaboration with
- the Federal Agency for Civic Education
- the state centers for political education of Baden-Württemberg and Rhineland-Palatinate