125 years


Refreshingly young for generations

DIANA has been refreshing, revitalizing and relaxing for 125 years. The anniversary campaign conceived by REICHLUNDPARTNER presents one of Austria’s oldest brands in a new way within the framework of an exciting time travel through the red-white-red media and cultural history. Today, no household pharmacy can be imagined without the proven products of the DIANA brand.

Austria’s best-known household remedy is celebrating its 125th birthday and invites customers to join in the celebrations in the form of an attractive competition. The media campaign includes a radio spot, an online video and native ads. The original from Austria is anchored in the memory of many generations. Just like the claim: DIANA with menthol. That feels good – since 1897!

For more information on Austria’s best-known home remedy and other DIANA products, visit:

To the website of Diana

To the radio spot