Great media response at Cyberport opening: 20 journalists came to Cyberport's grand opening talk on Wednesday.
Jeremy Glück, Managing Director Cyberport Marketing, Stores, Webshop and Sales, Gerhard Poppenberger, Regional Manager South, Dirk Henckel, Head of Department Cyberport Stores and Carsten Dieckmann, Head of Department Cyberport Web, E-Commerce & Mobile presented the new store at Citygate, Vienna 21 for the first time. The opening was accompanied by Reichl und Partner PR.
A classy and modern store design, personal competent advice and online prices distinguish Cyberport, as a full-range retailer with up to 3,500 products in stock. The new store concept, which also offers customers all the familiar features of online shopping offline, electronic price tags and a virtual extension of the merchandise table using tablets, also gave the journalists a glimpse of the future.
In addition, a new study by Marketagent.com was presented, which shows that Austrians want best price, service and advice.
To Cyberport
In 1999, in a small Dresden town villa, a handful of technology enthusiasts begin selling Apple Macintosh computers online. A gap in the market as it turned out, because the popularity is so enormous that the name Cyberport quickly established itself in the German Internet trade. Today, Cyberport is one of the leading European retailers for technology & lifestyle with 4.4 million customers and presents more than 40,000 products on www.cyberport.de and www.cyberport.at in an online technology market with exciting product worlds around hardware and software. The focus here is on the Apple brand, notebooks and mobile consumer electronics such as tablets and smartphones, but also digital photography, televisions and household appliances.
Agency brief introduction
Since its founding in 1988, the REICHLUNDPARTNER agency group has evolved into one of Austria’s leading communications agencies. With a comprehensive range of services and highly specialized, independently managed units, we offer innovative, holistic solutions across all areas of analog, digital, and social marketing communication.