Integrated communications concept for building an attractive employer brand

Success is not a flash in the pan. As a successful company, TGW also designs the development of the employer brand with foresight. The companion in communication is Reichl and Partner.
TGW Logistics Group plans and builds fully automated distribution warehouses worldwide. Companies from adidas and Amazon to Zalando rely on TGW. Due to the sustained double-digit growth, employee development and recruiting are of major importance.

Communication from the inside out. In workshops with TGW employees, the company values were elaborated, a mission statement was developed and intensively communicated internally. In external communications, employees became brand ambassadors. They presented TGW messages such as teamwork, globality or growth. The follow-up campaign calls for: "Get started! Join TGW". The coordinated use of classic media, PR, social media and face-to-face communication ensures a multidimensional approach to the target groups.

Theresult: TGW is gaining in importance and profile as an employer. Both the number of unsolicited applications and the number of applications in response to job advertisements are increasing significantly. The proportion of applications based on internal recommendations by employees is also increasing significantly.

If selective success is not enough for you, too: We look forward to your E-mail .

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