25 years REICHLUNDPARNTER

30 years of EXPERIENCE MARKETING

 

On September 1, 1988, Silvia and Rainer Reichl founded the agency - initially on 12 m² in Linz and a few weeks later already in Vienna. Even then, there was the vision of creating an independent, holistic agency that would be more powerful than the international agency networks in Austria could ever be. And we have succeeded in doing so: With more than 170 permanently employed specialists and generalists from all areas of communication, the   REICHLUNDPARTNER Advertising Agency  today the largest and one of the most powerful full-service advertising agencies in Austria. (Source: medianet Agency Ranking 2018)

In 1993, together with Rudi Lumetsberger, the GESELLSCHAFT FÜR ERLEBNISMARKETING was founded, which is one of the most successful event agencies in the industry and operates worldwide. In the years that followed, other specialized agencies for media, PR, digital and social media communications were established.

The REICHLUNDPARTNER Employee Choir

"We are large enough to solve complex tasks and small enough to provide individual support to our customers", is the credo of the  REICHLUNDPARTNER advertising agency. In addition to the address at Franz-Josefs-Kai 47 in Vienna, the advertising professionals set up the largest location of any agency in Austria last year - on 2,500 m² in the new Promenaden Galerien in Linz.

LINZ: The largest location of an agency in Austria - on 2,500 sqm

 

Internationally awarded:
In addition to the national awards of recent years, the   REICHLUNDPARTNER Advertising Agency  has also repeatedly received international recognition: Among other things, the agency brought home one of the coveted Cannes Lions for the first time in June 2015. In addition, she was a winner at the European Art Directors Club and is delighted to have won high honors at the prestigious GermanDesign Awards in 2017, 2018 and 2019. And just recently, Rainer Reichl was honored by medianet with the Award of Xcellence for outstanding management achievements in the creative industries over the past 30 years. In short: things are going well.

Award of Xcellence for outstanding management achievements in the field of creative industries

Intelligent communication:
The value proposition of the  REICHLUNDPARTNER advertising agency  is always to strengthen the  competitiveness of its customers by intelligent communication strategies and creations lastingly. How does it manage to do that? Quite simply: with the offer of a holistic full service advertising agency with the background of a creative agency,  Mediaagenturdigital agencySocial Media agency,  PR agency and  Eventagentur.

Depending on the situation, customers decide whether they want to use the entire range of services or only individual sub-areas. In joint workshops, the really important things are first discussed at eye level. Based on this, the  REICHLUNDPARTNER advertising agency develops visions for brands and companies as well as the resulting communication and creative strategy.  "Ultimately, it's always about an idea that's interesting, fits the target group, the company and the brand, can be played across all communication channels and is good for several years. That is our claim," says Rainer Reichl.

In the end, the result is not only sophisticated and dynamic support concepts, but also long-term, trusting cooperation with customers - such as those with Honda (since 1993), Maximarkt (since 1992), Kärcher (since 1998), Intersport (since 1992), Bauhaus (since 2010), voestalpine (since 1994) and Heineken (since 1996). But a good foundation was also laid with younger customers: The agency was able to win brands such as Inzersdorfer, Reber, Trivago, shop-apotheke.at, TGW, FACC, KE KELIT, Siemens household appliances and many other nationally and internationally active companies as customers and is thus also very well positioned for the future.

 

We work for people:
Rainer Reichl's statement about the customer relationship of the future caused a sensation at the anniversary event on the occasion of 30 REICHLUNDPARTNER and 25 years of GESELLSCHAFT FÜR ERLEBNISMARKETING, which took place on 23.11.2018 at the Scalaria in St. Wolfgang with 500 invited guests. "We no longer work for companies, but for and with the people in the companies. The times are over when we let ourselves be blinded by large, sometimes poorly managed brands without morals. For us, the human being is at the beginning of a successful cooperation. And we find this in SMEs as well as in international corporations," says Rainer Reichl.

https://www.reichlundpartner.com/Die-ersten-grossen-Kunden

Rainer Reichl and Rudi Lumetsberger in conversation with Ben Krischke

 

We have always tried to anticipate the future:

Ernst Ulrich von Weizsäcker, Vice President of the Club of Rome, came to the anniversary event in St. Wolfgang at the invitation of Rainer Reichl. In conversation with Andreas Obrecht, he shared his thoughts about the future of this world with hundreds of guests.

The complete interview with Ernst Ulrich von Weizsäcker can be found here: https://www.reichlundpartner.com/v.Weizsaecke

Ernst Ulrich von Weizsäcker, Vice President of the Club of Rome, in conversation with Andreas Obrecht

 

The agency of the future:
"We offer our highly specialized creative and knowledge workers the best jobs in the industry and also make sure that they can develop their talents to the best of their abilities and grow personally and professionally," says Rainer Reichl. "One small example is our in-house gallery, which can also be found on our website. Here, we present artistic works by our creative and knowledge workers that you wouldn't expect to find anywhere else."

https://www.reichlundpartner.com/Karriere/Talente

In-house gallery of REICHLUNDPARTNER talents

In the  REICHLUNDPARTNER advertising agency is thought however still further. Among other things, it deals with the "agency of the future", which is not limited to beautiful pictures and texts, but accompanies companies through the digital transformation and provides valuable strategic input in the development of new business models. "All this sets  REICHLUNDPARTNER Werbeagentur apart from the big agency multinationals and makes us an interesting partner for all entrepreneurially minded people," explains Rainer Reichl. "And since the field of work is constantly growing along with the disruptions of the world, the advertising industry is still exciting and beautiful, even after 30 years. We look forward to the future full of expectations and optimism!"

REICHLUNDPARTNER and the SOCIETY FOR EXPERIENCE MARKETING thank you for the good cooperation.

 

All videos of our anniversary event can be found on our homepage at: https://www.reichlundpartner.com/Aktuelles/Event-30-Jahre