Die RUP Ad Academy enpfiehlt

Lektüre zum Thema Marketing

Adnews

Steve Jobs

Guerilla Marketing des 21. Jahrhunderts

Direktmarketing

Bottom Line Marketing

Authentic Governance

Das Produkt Werbekampagne

Advertising and Promotion

Corporate Design Praxis

Sales Promotion

Handbuch Werbeplanung

Big Book of Packaging

Marketing Communications

Strategic Integrated Marketing Communications

Creating Brand Loyalty

Profitables Marken-Management