We engage in an offensive dialog and bring topics and companies into the conversation – and we are not afraid to enter into an honest and thoroughly critical discussion with our customers. After all, there are already plenty of “yes men.”
We are the sparring partner of boards, CEOs and management. We design business press conferences, trade broadcasts and in-depth background interviews. The right topic setting and well thought-out storytelling are the basis for this. In this way, we communicate at eye level with the relevant media, stakeholders and publics.
We see ourselves as bridge builders between companies and journalism. Our task is to charge brands in such an exciting way that news value is generated for the media. We develop messages, work out the brand and product personality and have ambassadors appear for the brand. In traditional media as well as in social media. This is how images are created in people’s minds, this is how people understand the company in its thinking and with its products and services.
Conveying emotionally charged messages via product mailings, product presentations, interviews and events makes our customers successful – and their products desirable!
Solidarity is more important now than ever. This also includes companies taking responsibility for society and social issues. We advise and accompany our clients in the sensitive CSR dialogue with the target groups.
If you want to recruit and retain the best employees, you have to define yourself as a strong employer brand. REICHLUNDPARTNER Public Relations works with you to develop employer branding strategies that are effective both externally and internally. To this end, we localize any weaknesses, leverage existing strengths and identify differentiation potential. In terms of a holistic way of thinking, we always aim for the best possible integration of the employer branding strategy into the general brand communication.
Keeping calm is the top priority when something happens. And something can always happen! Then it’s a matter of making the right decisions at the right time with the right people in the right place – based on experience and expertise. We develop scenarios, workshops and trainings for our customers, manuals and argumentations for the case of emergency as well as status-quo analyses. In the event of a crisis, we are permanent contacts and accompany our customers 24 hours – for as long as is necessary.
Building stronger customer and employee loyalty to your company is a central task of communication. To do this, we rely on customer magazines, employee magazines, annual reports, websites, or content marketing in general – not only for retention, but also for image building. If this also has a positive impact on sales development, our targets will have been met. What is essential in corporate publishing? Quality in design and content. Because nothing is more unprofessional than a cheap magazine.
We accompany our clients through everyday professional and social life with professionalism and confidence. To this end, we offer media workshops, presentation techniques and a network of coaches.
Today, no company can do without PR. However, for this to be successful in the long term, the “how” is very important. REICHLUNDPARTNER Public Relations therefore works with classic positioning methods, which are prepared accordingly for the media. We maintain the best contacts on a national and international level. Not only when it comes to media. We often pioneer great ideas, innovations and brands.
Daniela Strasser
Managing Director
