The heat pump manufacturer KNV produces innovative and environmentally friendly energy systems. This should be visible at first glance - and so the REICHLUNDPARTNER agency group was commissioned with the rebranding of the company.
Climate protection is everyone's business. Also KNV. That's why the company, which is part of Sweden's NIBE AB (Europe's largest heat pump manufacturer), sells environmentally friendly heat pumps that save CO2, consume less energy and help the environment. REICHLUNDPARTNER had the exciting task of finding a future-oriented positioning for KNV and developing a corresponding appearance.
"One world. One Vision." The slogan created by REICHLUNDPARTNER advertising agency sums it up: KNV wants to make the world a cleaner and better place. The company's environmental philosophy is also conveyed by the new logo and its modern typography. Claim and logo are supported by strong key visuals, each showing a person and a piece of Austrian nature. In the course of the rebranding, the advertising agency designed a company folder, product data sheets, offer folders and notepads, among other things. In addition, the innovative CI is reflected on the new website, which was designed and programmed by REICHLUNDPARTNER eMarketing and texted by the advertising agency. To inform employees, partner installers and potential partners about the new appearance, KNV sent out original, eye-catching mailings, which the advertising agency designed.
The KNV brand relaunch also included an image video designed by the advertising agency and the launch of a renovation campaign that benefits not only end customers but also partner installers and is being extensively advertised: Info folders, radio, online campaigns as well as pop-ups and landing pages on the new website were developed by REICHLUNDPARTNER Werbeagentur and eMarketing.
Curious about the new KNV appearance? Enjoy the innovative look on www.knv.at and read more about the strategic positioning process in our Case Study.