Supervision since 2020 by:
Initial situation
Manufactured by the Austrian company Kühnel Electronic GmbH, the Umidus Bon Air Guardian monitors the quality, temperature and humidity of indoor air. With real-time alerts on this hi-tech meter, and in the cloud if desired, you’re actively taking precautions against mold infestation, poor, unhealthy indoor air, respiratory-borne diseases like Covid-19, and high levels of particulate matter. www.umidus.com
Strategy
Creating awareness of the problem among key journalists and thus the population through fact-based communication.
Kühnel Electronic has a mission that is to be communicated in Austria for the first time, broadly and provocatively (stirringly).
Implementation