Care since 2019 by:
Initial situation
Nestlé is the world’s largest food and beverage company and is constantly subject to harsh criticism. The Group’s image suffers above all from criticism of incidents from the past.
Strategy
In response to the criticism, Nestlé set and continues to set numerous initiatives. Their successes are increasingly communicated.
Relevant media representatives are also regularly informed about product innovations and Nestlé’s social commitment.
Implementation
