Stormy times require a unique event concept

As it does every year, the family-friendly consumer market Maximarkt held an inspiring annual meeting - a motivating start to the new financial year for everyone involved. Compared to previous events, however, this year's annual conference took place digitally. The event was planned and executed jointly by Maximarkt, REICHLUNDPARTNER Werbeagentur and Gesellschaft für Erlebnismarketing.

On February 23, 2021, all of the approximately 160 online participants of the annual conference tuned into the livestream to the Tabakfabrik in Linz and enjoyed the multifaceted program - all under the motto "Maximum Power in Stormy Times." From entertaining videos to annual reviews and trend forecasts to the keynote speech by microman Tom Walek about his expedition to the South Pole - the annual conference offered exciting presentations with a high entertainment factor.

With a lot of humor, microman Tom Walek answers the questions from Maximarkt Managing Director Thomas Schrenk.

But it had more to offer than an informative program: REICHLUNDPARTNER Werbeagentur was responsible for the eye-catching location branding, the catchy signage, the invitation and the program of the annual conference, the eye-catching key visual, which was also animated, and much more. As a specialist for events - whether digital or on-site - the Gesellschaft für Erlebnismarketing again took over staging and direction and provided, among other things, impressive multimedia productions, the company's own live studio with newsroom, green screen setting and talk area, and the possibility for live voting via cell phone using the Mentimeter platform. A separate Corona concept rounded off the successful event. A success all along the line!

Behind the scenes, the team at the Gesellschaft für Experience Marketing has everything under control.


We are looking forward to further joint events with Maximarkt!


Would you like to learn more about the services offered by the Society for Experiential Marketing or about the topic of digital events?

To the company for experience marketing website

On our Case Study you will also find some of our previous Maximarkt projects.

To the Maximarkt Case Study