UNITED OPTICS, the association of leading Austrian specialist opticians, is once again causing a sensation on the domestic eyewear market with sensational images.
Eyeglasses are once again given an oversized spotlight as a stylish and desirable accessory, thus conveying the specialist optician chain's pioneering role in terms of fashion and style expertise. This time Katya and Olivier, two international top models living in Paris and Milan, act as "supporting actors". On the one hand they convinced the team of Reichl und Partner with their timeless fragile beauty and on the other hand with their unconventional look and fresh rousing charisma.
Making of - behind the scenes
Matthias Witzany was behind the camera. He organized the photo shoot perfectly in his studio in Linz, supported by his styling and make-up team, and therefore had the strong pictures "in the can" within a few hours. He was assisted by the creative team of Reichl und Partner, Karin Buemberger and Victoria Mayer.
The images will be seen in the various UNITED OPTICS brand contact points (ads, posters, POS, online, Facebook, etc. - and of course in the fall/winter issue of the customer magazine LOOK). One can be curious!
If you haven't seen enough yet - here's the Trailer