Image: Reichl and Partner

The concept of the classic media agency has long been outdated.

Reichl und Partner is a holistically structured agency group whose specialists and generalists work together on an interdisciplinary basis. Reichl und Partner Media is one of the largest owner-managed agencies in Austria. Reichl und Partner Media consists primarily of experienced and highly trained media planners with many years of experience, all of whom think holistically. The agency is headed by Karina Jäger and Sabine Abt, who have both been part of the team since 1994. The media agency of the future thinks holistically. It plans analog and digital media from a single source. The topic of digital media planning is an overarching one for us. Here we use the know-how of Reichl und Partner eMarketing. We have organized the topic of social media in a separate unit, SMC Social Media Communications, because we see enormous growth here. As a media agency, we are increasingly drawing on the knowledge of our colleagues at Reichl und Partner Public Relations, who also deal with blogs and online PR, among other things. In addition, as a Google-certified company, Reichl und Partner eMarketing may call itself a "Google Partner" and thus also covers the topic of SEO (Search Engine Optimization). Our Strategic Planners at the advertising agency also contribute as strategists and tacticians for media planning. Reichl und Partner Media is part of a team of 170 permanently employed, highly trained employees. All this makes us unique and extremely attractive as a media agency. 

As a small, nimble media agency, we benefit from the inertia of many a super-large, international media agency. 

Reichl und Partner Media was able to record more than 10% growth in gross terms in 2017, and even more in net terms, because we do not - like many international agencies - just sell supposedly good conditions, but offer our customers real performance and tangible service. The time is past when clients only look for the superficially cheapest condition and are blinded by the great "tools" of international media agencies. In the meantime, everyone in the classical industry is boiling water. In the digital and social media space, many traditional media agencies have missed the boat. They have mutated into elaborate "offices." Many clients are dissatisfied with this.

Personal support is increasingly in demand.

Our largest growth segment is traditional retail, followed by international e-commerce providers and brand-name retailers. Planning quality and personal support from a stable team have become enormously important. German companies and brands in particular have begun to reorganize their media agencies, and as a result, national agencies are once again making inroads in Germany. Their clients then also look for a national media agency in Austria and other countries. We are benefiting from this trend.

It all starts in Linz!

This is also the reason why we decided to approach the topic of "Customized Agency" from Linz and open an agency on 2,500 m² in June 2017, which designs and plans digital and analog media from a single source and is also networked with like-minded people worldwide. Linz is perfect as a location. Here we are in the middle of Austria and at the same time close to Germany. Linz is UNESCO CITY OF MEDIA ARTS. In Linz, we also find the staff for all digital topics at university level as well as well-trained marketing graduates. Reichl und Partner Vienna is increasingly becoming the "Center of Creativity". Both locations work closely together and we access the best of our experienced team for each customer.

The media agency of the future is holistically positioned.

The media agency of the future works holistically, shares in the success and failure of its clients and, in the case of start-ups, sometimes becomes a co-entrepreneur in partnership. She can do quite a lot. Only its competence gives it the right to survive. Arrogance is replaced by partnership. Dazzle by proving facts. Inspiration is enriched by available information. Headwork multiplies excellent research tools. Transparency becomes the basis for cooperation. All points that have always been true for Reichl and Partner Media.