The Cannes Lions Festival not only annually awards the world's highest honors for creativity in advertising in the form of the coveted Lions but is also a global networking platform for more than 12,000 delegates from around the world. There's also a rich seminar lineup featuring the world's greatest thought leaders in marketing, communications and design.

Today I would like to report on the first day of the seminar, which focused on the development of creativity in companies and agencies in particular.

The main lessons learned are summarized below:


And how can companies attract creative employees?