Traditional media, digital media, social media

Media strategy

• Strategic media planning
• Strategically sound, holistic media consulting
• Analysis of the competitive environment
• Inter-media selection: Which media suit the target group?
• Intra-media selection: Do you know your optimized media mix?
• Optimization according to reach, contact quality or contacts
• Market research
• Media research
• Media auditing

The media agency for the perfect tactics

Media tactics

• Tactical media planning
• Special times
• Special placement
• Messages differentiated according to target groups
• Temporal dovetailing of online and offline media
• Programmatic Planning
• Media optimization
• Media purchasing

The media agency for efficiency

Media optimization and purchasing

• Media optimization
• Media purchasing
• Cost efficiency through intelligent media buying

The media agency for perfect implementation

Project management

• Smooth job processing
• Campaign management
• Cost management
• Time management

The tools of REICHLUNDPARTNER Media

Planning and optimization tools

Our planning tools:

• Zervice (Radiotest/Media-Analysis, ÖVA, LAE, ÖWA)
• Easy Plan
• Easy Media Pro
• Evogenius Advertising (TV)
• Evogenius Reporting (TV)
• Publiplan (ORF bookings TV+HF)
• TV-Cool (IP bookings TV)
• Bookit (P7S1P4 Bookings TV)

Our research sources:

• Austrian Consumer Analysis – ÖVA
• Media Analysis – MA
• Reader analysis decision-makers – LAE
• Austrian Circulation Control – ÖAK
• Radio test – RT
• AGTT/Teletest
• Moving image study
• Outdoor Server Austria – OSA
• cine.ma
• Austrian Web Analysis – ÖWA
• Austrian Internet Monitor – AIM
• Ad server
• Ambient Meter – AM
• FOCUS Media Tracking
• FOCUS AdBench/Ad tests