Image: Reichl and Partner

The agency group REICHLUNDPARTNER opens a 2500 square meter office in the newly built Promenaden Galerien at its founding location in Linz, where 130 of the permanent 170 employees work. A lot of emphasis is also placed on style: For example, the agency features numerous original props from the American cult series "Mad Men," and large meeting rooms are called "New York," "Tokyo" and "Hamburg. On the other hand, the room "Kremsmünster" refers to the centuries-old knowledge tradition of Upper Austria and presents the great library as a leitmotif.

"The aspiration was to create the 'agency of the future'. Under one roof, the best specialists and generalists from all areas of digital and analog communication work closely networked with our agency location in Vienna, as well as over 100 agencies worldwide," says Rainer Reichl, founder and CEO of the group.

An additional requirement for the design of the "Agency of the Future" was that the competence centers for B2B, Retail & eCommerce and Consumer Goods should also be physically close. "Those who have a lot to do with each other should also have a shorter path to communication," Reichl said.