Linz/Vienna, May 4, 2018. Austria's most famous full-figured ladies made their annual appearance in the creative industry last night. REICHLUNDPARTER advertising agency, had the honor of receiving one of them and escorting it home. Indeed, the agency was awarded a bronze Venus at the country's most important creative prize, the CCA Awards. 

At the Gösserhalle in Vienna, the creative industry celebrated Austria's best work at the Creative Club Austria's annual award show. A jury of independent experts selected the winners in 14 categories. The submitted work must be meaningful, innovative and exemplary, because the CCA sets an international standard and places value on comprehensive know-how in the respective discipline.

The holistic communications agency REICHLUNDPARTNER Werbeagentur made a special catch this year. With the campaign for the client Vier Diamanten, the most popular tuna brand in Austria, she fished herself a Venus in bronze.

A TV spot that delivers impressive images through Salon Alpin's state of the art animation convinced the jury. In a whirl-like movement, a tuna, which consists almost entirely of canned elements, builds up to finally disappear into the packaging.
"In addition, there are charming messages that convince the viewer of Vier Diamanten both in terms of premium quality and sustainability. We didn't want smoothly polished images, but rather to score points with honesty," says Michael Piber, Managing Director of REICHLUNDPARTNER-ADVERTISING, describing the idea behind it.

"As a full-service creative agency, we can offer innovative brand communication. We try to meet future demands on the industry with our ideas and are happy that our campaigns move many people," concludes Rainer Reichl, Managing Director of REICHLUNDPARTNER Werbeagentur.