Since the opening of the new Geinberg5 Private SPA Villas at the beginning of October 2012, the Therme Geinberg SPA Resort has offered a new, exclusive wellness experience for guests from Austria and abroad. The 21 luxuriously appointed Private SPA Suites are located directly on the natural bathing pond, each with its own wellness area, private butler service and à la carte cuisine at any time of day. According to the motto: Finally alone as a couple ...
Photos: Ladislav Vorich, Therme Geinberg, Architect's Office Zeytin
Reichl und Partner developed a comprehensive communication strategy for the unique Geinberg5 Private SPA Villas and accompanied the market launch from the very beginning.
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Already at the end of 2011, the team of Reichl und Partner Werbeagentur - always in close cooperation with Therme Geinberg - started to work on the strategic orientation.
" As the central key visual of Geinberg5, the oyster with the embedded pearl perfectly expresses the precious moments of perfect seclusion. At the same time, we are establishing a connection with Therme Geinberg, whose logo was relaunched in the course of this project.."
Michael Piber, Managing Director of Reichl und Partner Werbeagentur
The further the project progressed, the more concrete the development of the communication took shape: from the image style to the wording to the definition and elaboration of the various advertising materials - such as image folders, invitations, menus, printed matter and more.