The Importance of Beeing Independent.
Day 6 of the 2014 Cannes Lions Festival is all about the "Indies," the independent, owner-operated agencies and their future. As one of the largest " Indies" in the German-speaking countries, the 6-member Cannes delegation of Reichl und Partner Werbeagentur is interested in this.
And here are the contents:
While holding companies and consolidation are the norm in the advertising industry, Wieden+Kennedy has continued to thrive as the largest independent agency in the world. Over the past 32 years, it has maintained the core principles of the agency: the work comes first, independence and the people.
While W+K has and never will waiver from these core principles, the dynamic advertising industry constantly challenges the agency.
The recently appointed global team of Colleen DeCourcy and Mark Fitzloff as global executive creative directors and Dave Luhr as president would like to explore a few topics: