Support since 2000 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Media
  • REICHLUNDPARTNER Public Relations
  • REICHLUNDPARTNER Digital

Distribution area: Focus on Upper Austria

Initial situation

Save the child. Think – Act – Help

Rettet das Kind OÖ is a voluntary association that focuses on supporting children in need of families in the immediate vicinity. The focus of its activities is on rapid and unbureaucratic emergency aid, sponsorships and school start-up aid.

Strategy

Communication for a good cause

REICHLUNDPARTNER volunteers for Rettet das Kind OÖ. In addition to the association’s usual communication activities such as event invitations and fundraising activities, the tasks also focus on cooperative communication projects with major sponsors.

Implementation

Donate instead of give

The abandonment of classic customer gifts is becoming increasingly popular with sponsors. Instead, the money usually invested for this purpose is instead given directly to needy people in the immediate vicinity. Rettet das Kind OÖ ensures exactly this direct help. And REICHLUNDPARTNER develops communication with meaning for this.