Support since 2016 by:
Distribution area: Austria, international
Initial situation
Richter Pharma is an internationally active pharmaceutical company based in Wels, Austria, specializing in the development, production, wholesale and distribution of pharmaceuticals and health products for humans and animals.
Strategy
REICHLUNDPARTNER played a leading role in the further development of the company’s image and the creation of an attractive umbrella brand. A uniform communication approach has been established across all areas.
Implementation
The new claim “Versorgt mit Vorsprung” (Provided with a head start) centrally expresses customer benefits, and a design overhaul gives the Richter Pharma brand conciseness.