Support since 2017 by:
Distribution area of the campaign: Schladming
Initial situation
As a regional, “green” specialty brewery, Brau Union Brauerei Schladming stands for unadulterated natural enjoyment from the first to the last sip. The highest art of brewing with tradition and selected raw materials are transformed here into delicious (organic) beer varieties. The brewery is now a proud 110 years old – and REICHLUNDPARTNER is making sure that the people of Schladming can celebrate it in a fitting manner.
Strategy
Schladming beer awakens feelings of belonging, of being at home, of pride in one’s homeland among the people in the region. It belongs entirely to the people of Schladming, so it is “Insa beer”. Under this umbrella statement, REICHLUNDPARTNER designs numerous advertising materials for the brewery.
Implementation
From info boards for brewery tours to gastro folders and brand sheets to beer mats and classic advertisements: REICHLUNDPARTNER gives Schladminger beer an appearance on all advertising media that perfectly suits the brand. A special highlight was the 110th anniversary in 2019, for which we also actively supported the brewery in its bid. Cheers – and here’s to many more years!