Support since 2016 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Public Relations

Distribution area: Austria, international

Initial situation

Health for humans & animals

Richter Pharma is an internationally active pharmaceutical company based in Wels, Austria, specializing in the development, production, wholesale and distribution of pharmaceuticals and health products for humans and animals.


Uniform communication appearance

REICHLUNDPARTNER played a leading role in the further development of the company’s image and the creation of an attractive umbrella brand. A uniform communication approach has been established across all areas.


Provided with head start

The new claim “Versorgt mit Vorsprung” (Provided with a head start) centrally expresses customer benefits, and a design overhaul gives the Richter Pharma brand conciseness.