The Importance of Beeing Independent.

Am 6 Tag des Cannes Lions Festivals 2014 geht es um die "Indies", die unabhängigen, eigentümergeführten Agenturen und deren Zukunft. Als eine der größten " Indies" im deutschsprachigen Raum interessiert das die 6 köpfige Cannes Delegation der Reichl und Partner Werbeagentur.

Und hier die Inhalte:

While holding companies and consolidation are the norm in the advertising industry, Wieden+Kennedy has continued to thrive as the largest independent agency in the world. Over the past 32 years, it has maintained the core principles of the agency: the work comes first, independence and the people. 

While W+K has and never will waiver from these core principles, the dynamic advertising industry constantly challenges the agency.

The recently appointed global team of Colleen DeCourcy and Mark Fitzloff as global executive creative directors and Dave Luhr as president would like to explore a few topics:

• Independence: This tenet plays a critical role in W+K’s success and has allowed the agency to stay focused on what matters.
• Passing the baton: Many creative agencies have lost their mojo when there has been a significant leadership change. How has W+K and the new global team managed Dan Wieden’s transition out of the day to day and into the chairman role? What does that mean for the culture of creativity at Wieden+Kennedy?
• Adapting to change: The advertising industry is constantly evolving. How does Wieden+Kennedy manage that change?