Spirited brand relaunch of the Dachstein West vacation region

The imposing Dachstein panorama, a family-friendly offer and casual hospitality characterize the vacation region Dachstein West in summer and winter. While the beauty of the mountains is everlasting, the branding of the region was getting a bit long in the tooth. REICHLUNDPARTNER has therefore brought a breath of fresh air to its advertising materials.

With lively exclamations such as "Yay!", "Yippie!" or "Wow!" and the wording "Wanted - found with friends", the emotional competence of the region is brought into focus. These elements can now be found throughout advertisements, posters and mailings, as well as in radio and TV commercials for the 2020/21 winter season. Currently, you can also save 30% on 4-hour tickets with the Heimvorteil ticket in advance online sales. So let's go to the winter world Dachstein West!

 

To the DACHSTEIN WEST Website

 

To DACHSTEIN WEST Case Study