The successful Turmöl Group is part of Doppler Mineralöle GmbH, headquartered in Wels, and with now more than 260 stations is the largest private service station discounter in Austria. Tower oil stands for quality fuel at “tankable prices”. SPAR express stores, parcel services and Pico bello car washes round off the range of services at the Turmöl stations.
REICHLUNDPARTNER further developed the existing Turmöl corporate design in an evolutionary manner – for a modern, uniform appearance. REICHLUNDPARTNER also redesigned the logos for Turmöl, Turmöl Quick and the associated Turmstrom and Turmgas brands. Existing BP service stations from Doppler will be successively rebranded by spring 2022 and will then shine in the new Turmöl design.
In addition, REICHLUNDPARTNER continuously implements campaigns and promotions for Turmöl – for example, a raffle with the drawing of fuel vouchers or a soccer promotion. REICHLUNDPARTNER designed posters, Facebook postings and much more for this purpose, as well as creating concise radio spots.
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