Supervision since 2020 by:

• REICHLUNDPARTNER Public Relations

Initial situation

Hi-tech measuring device for breathing

Manufactured by the Austrian company Kühnel Electronic GmbH, the Umidus Bon Air Guardian monitors the quality, temperature and humidity of indoor air. With real-time alerts on this hi-tech meter, and in the cloud if desired, you’re actively taking precautions against mold infestation, poor, unhealthy indoor air, respiratory-borne diseases like Covid-19, and high levels of particulate matter. www.umidus.com

Strategy

Facts, facts, facts

Creating awareness of the problem among key journalists and thus the population through fact-based communication.

Kühnel Electronic has a mission that is to be communicated in Austria for the first time, broadly and provocatively (stirringly).

Implementation

PR measures

• Studies
• Talks with public media
• Regular information broadcasts on the subject of indoor air
• Content preparation for social media channels
• Specialized Talks
• Test action