Care from 2007 to 2016 and since 2021 by:
Distribution area of the campaign: global
Initial situation
Swarco’s expertise ranges from complete traffic management systems to individual components such as LED traffic lights and road markings. The successful group grew to about 80 companies in a short time.
Strategy
REICHLUNDPARTNER developed a strong umbrella brand for Swarco. The company cultures that had grown independently were transformed into a corporate culture supported by everyone.
Implementation
REICHLUNDPARTNER is responsible for the entire new appearance and the logo relaunch. In the course of this, the CI/CD line including manual will also be newly created. The agency also oversees the ongoing implementation and execution of the new guidelines: from advertisements to brochures, from the Internet to trade fair appearances and multimedia projects.