Care since 2019 by:
Distribution area: international
Initial situation
Founded in Laakirchen in 1927, the family business is one of the country’s leading industrial and technology companies producing plain bearings, friction linings, sintered components and coatings.
Miba develops essential components for sustainable production, transformation, storage and use of energy. With innovation and technology, the Group is making an important contribution to a cleaner planet.
Strategy
Miba has a clear mission: Technologies for a cleaner planet. The company will celebrate its 100th anniversary in 2027 and is pursuing a strategy of sustainable growth in existing and new areas with the “Miba 100 – Energize growth” program. REICHLUNDPARTNER accompanies the traditional company in setting the course for the future.
Implementation
Numerous activities, such as the production of the 2020/21 annual report “Forward – Shaping a Sustainable Future,” are being implemented in terms of communications policy to achieve this corporate vision. Extensive online activities including a landing page are carried out, an employee magazine, video clips, folders, advertisements and trade fair booths are also used.
