Support since 2015 by:

  • REICHLUNDPARTNER Digital

Distribution area of the campaign: Austria

Strategy

Modern and user-friendly presentation of offers

The focus of the implementation was the conception of an impressive microsite with new features for users and potential customers. Design and functionality played equally crucial roles in perfectly showcasing the stunning Mercedes-Benz models. REICHLUNDPARTNER eMarketing developed a website based on responsive web design to enable error-free display on all display devices. The built-in filter function allows the user to select the action models based on individual interests. A great way to highlight automotive highlights are the integrated tooltips, which can be maintained by the editor without any programming effort.

The goal of the new microsite, to make the advantages of the Mercedes-Benz special offer models clear to the user and to impress him visually as well as technically, has already been confirmed by the customer.

Implementation

Actions in OnePage layout

The microsite was implemented using the latest technologies such as HTML5, Javascript and CSS3. Website content management is possible via the ezPublish content management system. All texts, images and functions can be adapted to current requirements via this system. Currently, the website is designed in one language, as it is only used by Mercedes-Benz Austria. A multilingual implementation can be added at any time. The layout of the website was designed to be user-friendly and visually appealing, offering the user the possibility of flexible use.