Support since 2022 by:
Distribution area of the campaign: international
Initial situation
Innovia Films is a major international manufacturer of packaging films. Our task: to position Innovia as a brand, whereby the appearance should above all visually stand out from the competition. Means: Not boring, technical or emotionless.
Strategy
As the name Innovia suggests, it’s all about innovation. And in connection with this, also about the future and progress. Innovia attaches great importance to further developing their products in such a way that they meet future requirements, both from the customer’s point of view and in a sustainable sense. Hence the new claim “Pack for progress”, which is combined with these headline mechanics: We give the future a better label/package/print.
Implementation
Three areas are particularly important for Innovia Films’ business: labels, packaging and graphics. We created our own visuals for each of these areas. We rely on attractively photographed everyday scenes in which foils play a role, and place the respective foil over it to match the corresponding area. Another subject is dedicated to the topic of employer branding.